The major growth factors for the Saudi Arabian color cosmetics market are rising disposable income, increasing awareness of appearance, soaring demand for organic color cosmetics, increasing investment in advertising and marketing initiatives, rising numbers of working women, and soaring digital marketing activities.
Products like foundations, eye shadows, lipsticks, nail paints, and more are included in the category of color cosmetics.
Assisting Appearance Consciousness: As Western culture continues to spread and the workforce expands, particularly among women, Arabs are becoming more conscious of their physical appearance.
Browse detailed report - Saudi Arabia Color Cosmetics Market Analysis and Demand Forecast Report
In the Saudi Arabian market for color cosmetics, one-time packaging has taken the lead in terms of revenue generation. This is mostly because single-use plastics, often known as one-time packaging, are the most frequently used materials for packaging.
Based on the distribution channel, the supermarket/hypermarket category has the biggest market share in the sector. This is primarily attributable to the presence of a wide selection of color cosmetics under one roof, sufficient parking, and practical operating hours.
Hypermarkets are becoming more and more popular as a result of rising urbanization rates, an increase in the working-age population, and competitive product pricing.
Additionally, the number of working women has grown over the past ten years, and this demographic is very careful of how they seem. The country's improving lifestyle and the expanding number of working women are driving up demand for better color cosmetics.
